Ep. 52 Photo secrets and behind the scenes with veteran travel blogger Frederica Di Nardo

The unconventional, pop, experimental and in technicolor approach differentiates Federicadicardo.com from other Blogs: you will rarely find a similar shooting.

This kind of vision, together with a strong and high profile team of work, has allowed her to gain attention, collaborate with big national and international brands in travel, fashion as well as lifestyle and become a landmark for those who want a different, young and funny point of view.

Hear her path to success on today’s episode.

Federica gained a Masters Degree in Fashion Styling at the prestigious Istituto Marangoni of Milan, starting then to work as a stylist, with important collaborations and publications in magazines.

 Frederica later started her career in 2013 as a fashion, design and trends blogger. After some time and traveling she decided to explore other areas of photography by mixing her  travel with fashion to give her work a more aesthetic feel.

Travel blogging has been difficult for many people in this field but Frederica found it extremely important to stay connected through social media by spreading positive messages while trying to be very sensitive about current circumstances. 

 Connecting to her community is very important - she says. She wanted to communicate something positive and creative to inspire people to do creative things to fill their time while being inside, as a result she feels her and her community are stronger because of it.

Frederica recalls some hurdles when starting her career as a blogger.  One was trying to explain to her parents about what blogging was after going to university for politics, she laughs. She explains her biggest hurdle was to explain to people what you actually do. Currently, being a Blogger Content Creator and Influencer are very common professions but not so much 8-10 years ago. It wasn't very heard of and being a Blogger was like being an outsider, Frederica shares. 

So the social struggle was the biggest hurdle.

 Frederica is most proud of her experiences working with different platforms and magazines, particularly Elle magazine being her biggest win. Frederica contributes to their mini travel guide. For Frederica this took her out of her comfort zone and it continues to be an important part of her career. 

She bites that she builds her revenue model this way, by working with different brands.

Here are photo tips that Frederica shares that has made her blog successful,

➤Content is the most important part that attracts people to her page, taking beautiful content.

➤Developing her own personal style that was inspired by her travel to North Europe, Iceland, Finland, Sweden.

➤Focusing on geometry, symmetry and the composition of the pictures which make them simple and clear but at the same time you get strong pops of color that come from her interest in anime and Japanese culture.

➤She incorporates the interests of her team to create their own unique style that contributes to the aesthetic of the blog.

The other secret to great photos has been her boyfriend, she laughs, they work together in finding the colors, angles and placement of all her pictures. Also a signature style to her brand is that all of her pictures are only of her which is a symbol to her work. 

She loves finding unusual spots to mix architecture and design, and sometimes some underground areas with an urban vibe.

Lastly if Frederica could look back and give her ten year younger self any piece of advice she would say, trust yourself, trust your heart and take your time because for beautiful things to come it really takes time. Allow time for yourself as well, to grow and gain experience. Don't rush things, just wait. 

You can find out more about Frederica on her instagram.

 


 

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